Professional Summary
Product Design Strategist with 12 years of experience leading end-to-end UX for SaaS and B2B platforms. Trusted by founders and Fortune 50–level teams to deliver high-impact, scalable design solutions—leveraging AI workflows to boost efficiency.
Currently based in Funchal, PT 🇵🇹
Professional Experience
Lead Product Designer
Beroe Inc · Oct 2019 - Present
Contributed to the strategic development of a B2B SaaS platform for Fortune 50 procurement companies, helping grow the user base to over 40,000 in three years through secure, compliant platform development.
Lead Product Designer
Armedia · Nov 2017 - Jun 2020
Led large-scale UI/UX initiatives at Armedia in close collaboration with the management team—driving projects from initial wireframes to fully realized design solutions, seamlessly integrated with scalable design systems and aligned with strategic product goals.
Sr. UI/UX Designer
PayKickstart · Mar 2019 - Dec 2020
Collaborated closely with the founders at PayKickstart to lead a full-scale product and website redesign that dramatically elevated the platform’s user experience, strengthened brand authority, and played a key role in driving customer retention and business growth.
Sr. UI/UX Designer
Dealroom · Jun 2019 - Sep 2020
Partnered with the founders at Dealroom to craft a seamless, high-impact web app and onboarding experience—owning the design process from early wireframes to polished, responsive UIs that played a pivotal role in improving user activation, engagement, and product adoption.
Product Designer
Citysocializer · Jan 2015 - 2017
Owned the entire design function at Citysocializer as the sole product designer—collaborating closely with the CEO and COO to craft and elevate the website, web app, and iOS app experiences, driving design-led innovation across the company’s digital ecosystem.
EDUCATION
Ravensbourne University London
BA Graphic Design · 2012 - 2015
The Graphic Design School
Certificate IV in Design · 2011 - 2012
