Aindo

Problem

When Aindo first approached me, they were at a crossroads. They had a grand vision of making AI innovation safe, fair, and efficient, but their digital presence wasn’t doing them any favors.

Their website, built by an external resource, was a significant pain point—it was low quality and failed to capture their innovative spirit. Beyond the website, they lacked a clear brand direction to stand out in the competitive AI industry and needed help with their web app too, which was their core offering.

Web App

We began by refreshing the web app user experience entirely. Through reverse engineering the user's needs, we created a cohesive user flow that allowed them to easily achieve their desired outcomes.

The redesigned web app not only aligned with Aindo’s mission but also provided a seamless, intuitive experience for users, ensuring that it became a cornerstone of their digital presence.

Style Guide

To ensure consistency across all platforms, I developed a comprehensive style guide that encapsulated Aindo’s brand identity. This included a modern and dynamic logo, a fresh color palette, and detailed guidelines that were followed across all digital and print materials, setting a strong foundation for their brand.

Pitch Deck Design & Ongoing Collaboration

Over the next two years, I worked on a variety of projects with Aindo. We created pitch decks that were not only visually appealing but also persuasive, helping them secure millions in funding.

We developed marketing materials to support their outreach efforts and kept updating the website to stay aligned with their evolving goals.

Outcome

The transformation was extremely well received by the internal team and, most importantly, by their users and stakeholders. With a cohesive and modern brand identity, Aindo was able to clearly communicate who they were and what they stood for. Working with Aindo was a rewarding experience, highlighting the power of strategic design and collaboration in transforming a brand and driving business success.