Dealroom
NaN
Web Design
Dealroom is a global data platform designed to uncover the world's most promising companies and tech ecosystems.
Their platform provides intelligence on startups, innovation, high-growth companies, ecosystems, and investment strategies.
When they approached me, the goal was clear: they needed a complete redesign and a major UX overhaul to better support the vast amounts of big data and insights they deliver to users.
The Challenge
This was a complex UX project due to the nature of Dealroom's platform, which handles large-scale data sets and intricate user flows.
Our task was to simplify an interface weighed down by bad UX, while at the same time refreshing the brand identity and making the overall visual design feel lighter, cleaner, and more accessible.
Navigating through big data while maintaining ease of use and ensuring smooth navigation was central to this challenge.
Process and Collaboration
Working directly with the Founder and the managing team, we tackled the project from the ground up.
The process involved multiple stages:
Information Architecture: We analyzed the existing platform's structure and reorganized it to make the data easier to access and more intuitive to navigate.
Brainstorming UX Solutions: In close collaboration with the team, we explored various solutions that would streamline user journeys, reduce complexity, and enhance clarity in data presentation.
Wireframing: After the brainstorming phase, I created wireframes to map out the user experience, ensuring all key elements were well-structured and aligned with Dealroom's objectives.
UI/UX Design: Finally, we moved into the visual design phase. I focused on creating a clean, modern look that was consistent with the updated brand identity, while making sure the interface remained lightweight and user-friendly.
Results
The team at Dealroom was highly satisfied with the final result. The redesign not only enhanced the user experience but also improved platform performance.
The improved clarity and structure made navigating complex data much easier for users, while the visual refresh breathed new life into the platform's identity.
Overall, we successfully simplified the user interface and delivered a more intuitive and streamlined experience.
