PureBK
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Web Design
Pure Bookkeeping is a system designed to streamline and optimize bookkeeping businesses. Built by bookkeepers for bookkeepers, their solution helps professionals improve workflow efficiency and grow their business with confidence.
I was responsible for designing and developing their web app from scratch and redesign their website, ensuring it provided a seamless experience for users to manage workflows, automate tasks, and access the system’s resources.
Working closely with the leadership team, I created an intuitive, user-centric app that aligned with the company’s goals.
In addition to the web app, I redesigned their main website to enhance user engagement and ensure smooth navigation. This included developing landing pages for various sub-brands and campaigns, tailored to specific user needs while maintaining brand consistency.
A/B testing was used to optimize performance, driving user engagement and conversions.
Overall, the project resulted in a user-friendly web app and a series of responsive, visually appealing websites and landing pages that aligned with Pure Bookkeeping’s brand and business objectives.
This holistic approach helped the company engage their target audience more effectively, while empowering bookkeepers to succeed and grow their businesses with confidence.
